Taiyo Yuden now JVC - Explained

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Since Taiyo Yuden discs began appearing with the JVC brand, forums have been abuzz with speculation, innuendo and rumor as to what this all means to the quality of the beloved Taiyo Yuden media. So, here's the news behind the name change.

In May 2008, Taiyo Yuden bought 65% of JVC's magnetic and optical media business. As part of the whole buy-out/merger, Taiyo Yuden can use the JVC name on its discs. In autumn of 2009, there was a formal announcement from Taiyo Yuden that it would begin to do just that. The new business entity is JVC Advanced Media.

When the JVC/Taiyo Yuden name change was announced, distributors had warehouses stocked with discs there were packaged with Taiyo Yuden labels. So each distributor announced the name change as they depleted their existing stock of discs labeled as Taiyo Yuden.

Here's what we know about the merger and about Taiyo Yuden discs:
• All Taiyo Yuden discs will now be sold under the name JVC media and the manufacturer's numbers will change.
• The discs are still being manufactured in Japan.
• Your favorite Taiyo Yuden discs are exactly the same...we'll just have to get used to calling them JVC, now.

Some discs sold by us are already going out with the new JVC labels. We'll be updating our Web site slowly over the next few weeks to incorporate the JVC name on our existing product pages.

Links:
Original Reuters Press Article
New JVC Advanced Media (About)
Other Discussion

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